The book · Chapter 2 / 8
The maths behind the downline
At 15 I took compensation plans apart like puzzles. What I found shaped my rule of transparency.
- Chapter
- 02
- Place
- Iran
- Time
- Age 15–16
- Industries
- Network marketing · Direct selling

When I was 15 or 16, I came across network marketing for the first time. The company was GoldQuest, and the product was collectible gold coins. Most people around me looked at the coins. I looked at the compensation plan.
For me it was a maths game. I took the plan apart, calculated how the commissions flowed and compared it with other plans I could find. The downline grew as a binary tree, and the rules were complicated: legs, volumes, balancing, levels. I spent hours with paper and a calculator, trying to understand who really earns what, and when.
I also noticed something about myself. I liked the people side of this world: the events, the conversations, the energy. Network marketing showed me that I am an extrovert, and that selling is a skill you can learn and measure.
But I never joined and never built a team. The reason was simple: the plan was not transparent. If I, someone who enjoyed the maths, could not clearly see where the money went, how could a normal partner trust it?
That question never left me. Today it is one of the first principles of the software I build for direct selling companies: every partner must be able to see and understand how their commission was calculated. Trust in a company starts with a commission statement people can follow.
What this chapter taught me
If partners can't follow the commission, they won't trust the company. Transparency is a feature you build in on purpose.