Learning the market from inside

Before building my own platform, I wanted to understand the market from the inside. So I worked in companies where software meets real business pressure.

At Creation GmbH, a direct selling company, I worked as a developer, close to the daily reality of partners and commissions. At MODUS Consult, a Microsoft Gold Partner, I developed business software and learned how professional ERP projects are delivered. At Inter Handels GmbH I was team lead for IT and internal manager, responsible for systems that kept a furniture business running. At Cleafin GmbH I was product owner and system specialist.

Each company showed me the same gap. Businesses were paying for standard software and then working around it. Direct selling companies in particular had commission plans, partner structures and sales events that no standard ERP understood.

In 2021 I founded Solutions-apps DG GmbH in Herford with one goal: an ERP that adapts to the business, not the other way round. Today we offer it as ERP Solution. It handles commissions, downlines, CRM, partner portals, webshops, events and AI, and it is flexible enough to be used in any industry.

Today the platform has active users in more than 60 countries and more than one million users. Every chapter of this story is inside it: the problem-first thinking of my father, the transparency I missed at 15, the industry knowledge from Arvin Atcal, the respect for people from China, and the automation from MH-Store.

What this chapter taught me

Work inside the problem before you sell the solution. That is how you build software people actually use.